Posted by : Tayfun Yılmaz Monday, August 26, 2013

Mercedes Benz Sthlm Fasion Week is begun by a press conference with the speaker guests, Jessy Heuvelink - Head designer of J. Lindeberg , Daniel Lindström - fashion director for magazine Café, and Claes Juhlin - fashion director of King Magazine. 

While the general secretar of ASFB Christine Sundberg Carendi was making her opening speech

Jessy Heuvelink is from Holland, the chef designer of the Swedish brand J. Lindeberg. He is talking about how he ended up with doing fashion. He says that he was playing with his mother's fur when he was a child. He always had an interest on fashion.
He likes Sweden and Swedes. He thinks that the job-environment is so equal and democratic, which creates a nice communication that helps the creativity for the new seasons. 
Now he lives in Stockholm with his Swedish boyfriend, designing for J. Lindeberg.

Claes Juhlin - Fashion Director of King Magazine

Daniel Lindström - Fashion Director of Cafe Magazine

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