Posted by : Tayfun Yılmaz Tuesday, August 27, 2013

Mercedes Benz Stockholm Fashion Week is going great with great shows, dynamic environment, talented people, and wonderful  guests...
If you read my previous post about the press conference, you can remember that, Stockholm is the place where the hierarcy gives its place to a creative communication space. 
As J. Lindeberg's chef designer said "The interns give their opinions here"... The week is just like that too... Top fashion designers, magazine directors are together with the new-coming fashion lovers.

Whyred shared its SS'14 collection with the fashion world today at Pavilion. 
The gender border between men and women is on the least level here. Colorful and joyful... Almost everything is here! Casual ones, sporties, chic chic, even the American men tights are now on the Swedish podium!

I took also some photos of quests as I always do :)






















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